The year is 2021. After what seemed like forever, topped with an increased dependency on technology to keep ourselves updated on events and to adapt to new work culture, our take on internet usage has brought a lot of benefits but it has also become a little more overwhelming. The website/application world is a highly visual industry and there are roughly 4.66 billion netizens currently surfing the web across the globe.
Naturally, the online world is easy yet challenging to crack. At Upstream, our web development company based n Guwahati, Assam – we have been working on new and improved tactics to understand the digital matrix shaping the new business landscape and help you work towards creating a seamless website design.
Here are some tips to keep in mind whilebuilding or renovatinga website that could help your company garner more impactful engagement:
Efficient User Experience (UX) and User Interface (UI): Internet users are constantly glued to their screens filled with images/videos. A good graphic designer who understands what needs to be portrayed out there will make the extra effort to hold the consumer’s attention for longer. Choose the right template with an appealing and feel good color theme, font and engaging content for an easy navigation.
Understand your Audience: A market research on your audience and their mood will help go a long way in producing the right kind of message to keep them interested in visiting your website more often. The goal is to convert prospect customers into loyal customers. Speed is an also essential aspect of your Ul/UX design – a good website should load within a few seconds and needs to be mobile phone friendly.
SEO (Search Engine Optimization): SEO refers to websites for a more visible pop up for certain “search terms” thus creating more relevant traffic that can result in making more revenue. It is a highly valued skill in the internet marketing world. With Google regularly changing its algorithms, one needs to apply and master different strategies to make it effective.
Good Copywriting: Good copywriting helps in strategically delivering the right spoken or written communication. It can range from anything to sales pages, to email marketing, to even quality blog content. A good copywriter needs to stay informed and updated about trending topics to deliver the right kind of information to the audience.